4 Ways to Help Wield One of Direct Mail’s Most Effective forms
Spring has sprung and summer is well on its way. With it, consumer mailboxes will be flooded with the promise of super summer savings, and sizzling hot deals. Without trying to sound cheesy and using the standard marketing tropes how are you grabbing the attention of your audience?
4 Ways to make your Direct Mail Marketing Postcard Standout
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Targeted Mailing
If you know the type of customer you want, why not speak directly to them. Narrow down an audience to which you’d like to target. Figure out their demographic and geographic information. Start purchasing mailing lists that allow you to get in front of that audience.
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Have Something to Say
Don’t just send a direct mail campaign because your marketing plan tells you to, or because you did last year. Have a message or purpose behind your direct mail campaign and set goals to measure success. Make that message simple, concise, and don’t be afraid to repeat yourself. Do not overload the card with text and information. Instead, direct people to your website or landing page.
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Quality Print and Design
Spend money on quality printing and design. Have industry experts help you pick out the right paper, coating, and size to best fit your campaign. Hire a designer to help deliver your message and appeal to your targeted audience. There are many things in the print and design process that will help your marketing piece stand out. Have them work together to add elements that will make your piece stand out from the crowd.
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Proofing
Double, triple, and quadruple check your campaign. Your grammar and spelling need to be flawless. If you include web links, QR codes, augmented reality, or personalization tokens test them on multiple devices and browsers. You have only a moment to make an impression, be sure to leave one that lasts, but not for the wrong reasons.
Direct mail still remains one of the most cost-effective ways to reach your audience. 3.99% of direct mail postcard campaigns get a response. When you are planning your direct mail campaign, contact your printer early and hire a mailing facility. More times than not, hiring a mailing facility will pay for itself. Because they are USPS experts, they can help you mitigate postal rules and regulations saving you both time and money.