Direct Mail & Packaging Services
At Wallace Carlson, we believe print should do more than deliver—it should drive results. Our direct mail and packaging services are built to connect with your audience, reinforce your brand, and support your campaign goals. From structured design support to streamlined fulfillment, we help simplify execution while maximizing impact.
Bolster your printing goals with our packaging and mailing services
From direct mail campaigns to customized packaging – we've got you covered.
Direct-Mail Marketing & Fulfillment Services
We provide direct mail marketing and fulfillment solutions that go beyond printing—offering structured design support, data-driven targeting, and high-volume mailing capabilities to help your campaigns connect and convert. Whether you’re sending 500 pieces or 500,000, our team ensures precision from data to delivery.
As a USPS “Mail Anywhere” provider, we support clients nationwide and often help reduce overall costs through postage optimization. Our team also ensures HIPAA-compliant data handling when needed, giving you peace of mind with secure, purpose-specific information use.
Targeted Mailing Solutions
We specialize in targeted, data-driven outreach backed by full-service production and logistics. Whether you’re looking for bulk mailing services or commercial direct mail fulfillment, we help you get your message into the right hands efficiently and effectively.
- Postcards, letters, brochures, and newsletters
- Variable data printing and personalization (names, regions, offers)
- Mailing list acquisition, segmentation, and demographic targeting
- List cleaning, deduplication, and address verification
- Structured design support aligned with USPS guidelines
- Full in-house addressing, barcoding, tabbing, and presorting
- USPS compliance, indicia setup, and “Mail Anywhere” access
- Delivery tracking by ZIP code using integrated tools
- Multi-touch campaign coordination
- Bulk mailing services and commercial mail fulfillment
Best for: Promotional campaigns, donor outreach, event invitations, customer re-engagement, high-volume direct mail campaigns
Every Door Direct Mail (EDDM)
Want to reach every household in a zip code? We make it easy with EDDM. Our team manages the design, printing, bundling, and paperwork—so you can focus on the message.
Design & Mailing Strategy Support
Navigating USPS regulations while creating standout mail can be tricky—but we make it easy. We help you develop USPS-compliant mailing solutions that avoid costly delays, streamline postage, and ensure optimal delivery. Our experts also assist with list strategy and segmentation to improve targeting and overall campaign ROI.
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Branded Packaging & Presentation Kits
We create custom printed packaging that’s not just protective—but persuasive. Our team specializes in short- to mid-run commercial packaging solutions that deliver quality, consistency, and shelf appeal.
Folding Cartons & Presentation Boxes
Versatile, efficient, and ideal for a wide range of products—our folding cartons are designed to showcase your brand while streamlining logistics.
Media Kits
Present your brand with confidence. We build media kits for everything from stakeholder briefings to book tours and product launches.
We also support media kits and promo packages for book tours, launches, and author outreach in the publishing industry.
Gift Card Carriers
Delight recipients. Our gift card carriers are designed to enhance the gifting experience, offering a stylish and convenient packaging solution that elevates the presentation of your gift cards.
Product Sample Kits
Put your best products directly in customers’ hands. Our custom kits offer high-end finishes, inserts, and assembly—perfect for influencer campaigns, B2B samples, and seasonal promos.
Mail-Friendly Packaging Integration
For direct mail campaigns that include dimensional pieces or multi-touch kits, we offer full kitting and packaging assembly.Common formats include media kits, folded inserts, and gift card carriers—carefully assembled and packaged for secure, branded delivery.
Streamline your mailing services with us
Optimize your strategy and reach with our tailored mailing solutions.
Direct Mail Campaigns
Reach your audience directly. We handle it all, from design to delivery, ensuring maximum impact for your message.
Every Door Direct Mail
Target local customers effortlessly. Let us handle the logistics, from design to distribution, reaching every doorstep in your chosen area.
Mailing List Management
Optimize your outreach. We expertly curate and maintain your mailing lists, ensuring precision targeting for your campaigns.
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Frequently Asked Questions:
Direct-Mail & Packaging
Find answers to commonly asked questions about our services, pricing, and ordering process.
We offer a variety of packaging solutions including folded cartons, custom boxes, padded envelopes, and eco-friendly materials. Packaging is tailored to suit your product type, distribution method, and brand requirements.
Folded cartons are by far the most common packaging request we receive. They’re versatile, efficient, and ideal for a wide range of product types. While we do offer specialty formats like gift card carriers, those are typically limited to specific, niche applications.
Most clients come to us with final artwork or at least a solid concept. While we don’t provide full creative services, our team can support layout adjustments—helping ensure the right content is placed in the right spot and everything aligns with postal or packaging guidelines.
Yes—we handle this all the time. Most clients choose to mail under our USPS permit (called an indicia), which saves time and setup costs. If you’d prefer to use your own permit, we’re happy to help guide that process as well.
Absolutely. We offer full data merge and personalization capabilities—so your mailings can include names, addresses, region-specific offers, or other targeted elements tailored to each recipient.
Yes. We can integrate tracking services into your mailing, allowing you to monitor delivery by ZIP code—even down to the final local drop. It’s a great way to time follow-ups or evaluate campaign performance.
Yes. We take data privacy seriously. We only ask for the information needed for your mailing—typically names, company names, and mailing addresses. If your campaign requires handling protected information, we’re HIPAA-compliant and can ensure secure data management throughout.
Surprisingly, no. In fact, many of our clients find that our services pay for themselves through postage savings. As a USPS “Mail Anywhere” provider, we can often reduce costs—especially for out-of-state campaigns—while still delivering exceptional quality and service.
We see strong demand from home services (like HVAC, plumbing, and cleaning), travel and hospitality, and online retailers looking to drive traffic to their websites. If your business relies on reaching customers where they live, direct mail can be a powerful tool.
Explore print solutions for retailers → Retail Printing Services
Absolutely. Our state-of-the-art equipment and experienced team are well-equipped to manage high-volume orders efficiently while maintaining exceptional quality. Whether you need extensive printing runs, complex packaging, or large mailing campaigns, we have the capacity and expertise to meet your requirements and ensure timely delivery.
Yes, we provide both domestic and international shipping services, ensuring that your packages reach their destinations safely and on time.
Most standard packaging and mailing jobs are completed in 1–2 business days. Final turnaround depends on project complexity and shipping method.
The easiest way to get started is by filling out our inquiry form with your project details. Once submitted, our team will promptly follow up to discuss your needs and provide a customized estimate—ensuring a smooth, efficient ordering process.
Prefer to speak with someone directly? Give us a call Monday through Friday from 7 AM to 3:30 PM at (952) 545-1645. We’re happy to help.