WCP’s team helps you get every aspect right, from design, to content creation, and list and data management to fulfillment.We’ll get your mailing project out on-time so you won’t have the hassles and headaches of trying to do it yourself. Frequently our customers pay the same price or less, while we do all the work to get the project mailed Presorted Standard or Presorted First-Class Mail. From beginning to end we handle your direct mailing campaign with the utmost care and attention to detail. Our quick-turn services (typically 24-48 hour turn time) are supported and backed by our decades of experience and our fully automated mail shop.
Ways to Use Direct Mail Marketing
Oftentimes businesses will use a direct mailing campaign to market and promote events, sales, openings and various other announcements. Get creative with your design in order to capture the attention of the people receiving your mailing.The ROI for a direct mail is defined by the experience your audience has when they receive your piece, and the actions they take in response to it. We offer the cost-effective strategies and direct mail services that provide an unmatched experience for your customer, and unmatched results for you.
To be effective, a mail piece must have a visual appeal that compels people to touch and read it and content that moves them to respond. Incorporating a compelling design around sales with coupons is common practice. So long as your design meets the postal size requirements, has correct label and postal indicia placement, your piece will reach its intended audience
List & Database Management
Why You Should Care
To be successful, you need a well-targeted and managed list, and timely fulfillment. Direct mail marketing without list segmentation is like playing darts blindfolded. Sure, you may hit the target now and then, but the chances of hitting a bullseye are pretty slim. Conversely, when the blindfold is removed you will be able to pick your target, aim and throw with confidence. This is where Wallace Carlson Printing can help you hit that bullseye by targeting your audience and ultimately increasing response rates and improving sales that sustain your business.
Targeted Mailing Lists
Once you’ve established who you’re targeting with your campaign, you can tailor your design and message to appeal to their demographic and profile. However, one of the most important steps in a direct mail campaign is list segmentation. Wallace Carlson Printing can help you create segmented lists so you track the results and analyze the performance of your lists. This allows you to refine and improve your approach over time through a better understanding of your target audience(s) and to maximize the response rate of your direct mail campaigns.
Wallace Carlson Printing Will Optimize Your List
Whether targeting your mailing based on demographics, geo-location or other factors, we will ensure that your list is accurate and optimized. Our process eliminates duplicates and cleanses the data. All of this attention to detail and expert data management practices save you money and increase efficiency and will optimize your response rate.