Maintaining your brand’s reputation isn’t easy. Even if you never change your branding or marketing strategies one iota, culture will inevitably change around you, and with it customer opinion. To stay ahead of churn, it’s wise to take a proactive approach with your marketing materials. Impactful details like foil printing can do a lot to help in that regard.
Foil printing is a versatile technique that creates eye-catching details in a variety of finishes and colors. It has many benefits to offer marketers trying to move the needle with their customers and clients. To illustrate this, here are the top 5 benefits of using foil printing in your marketing materials, in no particular order.
Elevating Brand Perception
Foil printed details look and feel different. They have a luster and shine usually only reserved for luxury products, like jewelry or new electronics. By making this association between luxury and your brand’s marketing materials, you can elevate your brand’s perceived value and prestige in the eyes of customers.
Enhancing Visibility and Perception
Using foil on your marketing materials is a great way to keep them from getting lost in the shuffle or getting discarded as junk mail. Foil details tend to jump out, catching the viewer’s eyes as beautiful or desirable. Often, all it takes is that extra second or two to turn an automatic discard into a serious spark of interest.
Long Lasting Durability
As far as luxurious print finishes go, foil is impressively durable. It tends to resist damage, even when put through trials like:
- Getting sent through the mail unprotected
- Getting folded or rolled up
- Being handled repeatedly or displayed for a long period of time
This durability helps ensure your materials always provide a high-quality impression of your brand, regardless of the journey they take to reach your customer.
Versatility for Various Applications
Foil printing can be used on all manner of marketing collateral and print materials. In fact, with cold foil printing in particular, foil can be applied in many colors and patterns on the same print in a single, continuous press run. So even if you need very large numbers of foiled materials printed, intricacy and creativity need never be sacrificed.
Eco-Friendly Options
Finally, cold foil printing can help contribute to a brand’s eco-friendly reputation. The process substantially reduces waste as compared to the older ‘hot foil’ or ‘hot stamping’ method of foil application. This is achieved in part due to the elimination of custom dies, and in part due to the ultra-precise application of adhesive during the cold foiling process.
Looking to explore different foil printing options?
Understand the difference between hot foil and cold foil printing or read our overview on What is Foil Printing?
Conclusion
As enticing as all these benefits of foil are, we understand you may not know how best to use this technique in your marketing plans. That’s why, at Wallace Carlson Printing, we’re always ready to work with you. We’ll help you develop your ideas and turn them into exciting, compelling, beautiful pieces that will leave your customers and clients delighted. Get in contact with us today, and we’ll help you explore whole new ways to use foil printing to achieve your marketing goals.
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