Wallace Carlson Printing Launches New Brand Look: Highlights Quality and Innovation

Since 1931, Wallace Carlson Printing has set a golden standard for commercial printing and packaging design. They have an undisputed reputation for exceptional quality, rock-solid reliability, and deep expertise. Moreover, they’ve continued to innovate year after year, leading to the impressive range of modern solutions and services they now offer to clients. 

However, the previous brand presentation didn’t fully align with this stellar reputation. So, Wallace Carlson’s leadership decided to do what they do best – innovate. Together with marketing partner Vnzo, they’ve unraveled the DNA that defines Wallace Carlson, and developed a striking new brand image. One that shows the world exactly why Wallace Carlson is so beloved by the clients it serves.

Turning to the Community

Before launching into any rebranding efforts, it was critical to tap into the wider WC community for feedback and direction. 

“We worked with Vnzo to collect feedback from our clients and staff about the current state of the Wallace Carlson Printing brand” explains Holly Blades, HR Administrative Specialist for Wallace Carlson. “The response was clear; our old brand was not effective at communicating the cutting-edge work we did. It felt outdated, and the website failed to project the depth of our creativity and innovation.”

In short, the rebrand needed to take all the reasons clients loved working with Wallace Carlson and translate them into the brand’s new look and feel. A visual identity that makes a big impact, exactly how Wallace Carlson has been making an impact with businesses of all shapes and sizes over the past 93 years.

Making a Vibrant New Impression

Once they were tasked with developing a new logo and website, the team at Vnzo AEC realized pretty quickly they’d need to think outside the box for a client like Wallace Carlson.

“If you look at a lot of printing companies, the logos look quite same-y. We wanted to create a design that would slap you in the face.” said Andrew Engel, Chief Strategist for Vnzo. “It was a challenging process, we would bring ideas, and then the Wallace Carlson team would push us to dig even deeper. But in the end, it was a knock-out punch. This rebrand pulled out a whole new level of creativity from us.”

The final design features a vivid background gradient of pink, red, orange, and yellow, overlaid with a crisp, white, interlacing monogram. It’s a logo full of fine details and saturated hues – the kind of logo that highlights the world-class capabilities of the printer, every single time it’s printed.

Sharing a Century of Printing Knowledge

Alongside the new look and feel, Wallace Carlson Printing is also adopting a brand-new approach to thought-leadership and communication. 

“We’ve been in this business for almost a century. We’ve helped set printing industry standards and redefine what’s possible.” Says Brian Turbeville, President of Wallace Carlson Printing. “Now we want to do more. We want to share our knowledge with the world. We want to help educate businesses about the possibilities in printing and lead our industry towards more innovative and eco-friendly practices.”

To support this new approach, the WC team is pouring their knowledge into a series of new blogs, articles, and videos. This all-new, expert-driven content will dive into the world of top-of-the-line commercial printing and packaging design. The plan is to release new content regularly, month after month, ensuring long-standing clients and new visitors alike always have fresh insights to explore.

Continued Commitment to Excellence

Wallace Carlson is the only printer to combine a Michelin Star-level of customer experience with enterprise-level printing capabilities. For decades, clients have sung the praises of this stellar combination, but the WC brand itself has stayed relatively quiet. No more. With the rebrand launched, all the beloved qualities of Wallace Carlson are etched into every aspect of their digital presence and beyond.

Here’s to another century of successes with clients, printing and packaging innovations, and growth alongside the ever-evolving world of commercial printing. Stay tuned for more content from the experts at WC. And, if you’re looking for the absolute best in custom printing, don’t hesitate to reach out to our team today!