Benefits of Custom Booklets for Large Corporations

We’ve spoken before about how broadly useful custom booklet solutions can be. But what makes them so particularly beneficial for large corporations? It mainly comes down to the space they offer, and the price point they offer it at. Bigger organizations tend to have more of everything – more people, more products, more policies. They also tend to have well-developed brand identities that their materials must strictly adhere to. Booklets allow them to say it all, show it all, and share it all, without breaking the budget.

Enhanced Communication 

From employee handbooks to product catalogs, event brochures and annual reports, large corporations tend to have more to say and share than their less-sizable counterparts. Printing these assets is useful, often mandatory, to ensure the information reaches all the right hands. But fitting it all into flyers or even pamphlets simply isn’t possible – not if the goal is to be legible, anyway. With booklets, large corporations can share all their information without sacrificing aesthetics or content quality.

Branding Opportunities

Of course, booklets aren’t just vehicles for text. Their spaciousness also allows for ample inclusion of approved graphics, logos, brand colors, and other brand elements. This imagery can be featured on both covers, and even along the publication’s spine with the right binding options. That’s a lot of visual real estate, and it’s doing the work of reinforcing corporate identity every single second it’s in view.

Cost-Effective Marketing 

The marketing cost-per-impression of well-made, attractive booklets is excellent. Customers and clients tend to perceive this format as high-value, particularly if the content a booklet contains is helpful and aesthetically pleasing. That means printed booklets tend to stay in peoples’ possession longer than other forms of print. With every passing glance, you’ve added another touch point, and deepened your brand’s presence in that person’s life.

As for internal communications and documents, the durability of well-made custom booklets can also be helpful for controlling long-term costs. Consider this: you print an employee handbook out on office paper and staple it together. This type of document is liable to be quickly damaged and ultimately disregarded. And even if the recipient does keep it in good order, the odds are still high it won’t be reused since it was created with disposability in mind. Over time, the costs of reprinting this handbook over and over will add up, with no end in sight.

Now consider replacing that stapled bunch of loose pages with a high-quality, bound and printed booklet. The equation changes. Now that handbook becomes a durable resource, an impeccably branded and useful document that will hold up to wear and tear. It can be readily passed on from person to person. Add up the savings across every employee and every handbook, and the numbers can quickly become quite compelling.

Learn more about Custom Booklet Solutions for Large Corporations or discover the different Print Publication Formats for Corporate Use!