Custom Packaging Solutions for Retail: From Product Packaging to Shipping Materials

Custom packaging plays a crucial role in shaping brand perception, improving customer experience, and driving repeat sales. This holds true for both products placed on shelves in physical stores, and those sold exclusively online. After all, the packaging is the first thing a customer sees when they pickup a product, and thus the first impression they get regarding both quality and value. With quality customization, retailers can help ensure this impression is as positive and compelling as possible.

The Importance of Custom Packaging in Retail

Custom packaging serves several different purposes in the world of retail.

For starters, it helps with branding and improving customer recognition of your products over your competitors. Color, finishes, product windows and even box dimensions can all work together to create a package that is both instantly recognizable and easily distinguished from other products that surround it.

Custom packaging also helps boost customer experience, whether they pick the product up in-store or order it online. The appearance and quality of the packaging can help build excitement, increase the perceived value of the product, and even build emotional connections with the customer through messaging, imagery, and overall design. Customers who are delighted twice, once by the packaging and once by the product itself, and more likely to become loyal shoppers, excited to purchase whatever’s introduced next.

Finally, custom packaging makes customers more likely to choose your product over competitors. According to one study, 72% of consumers are influenced by a product’s packaging when they make their purchase decisions.

Types of Custom Retail Packaging 

The wonderful nature of a ‘custom’ solution is that the forms it can take are nearly limitless. Here are just a few of the common types used today.

• Mailer Boxes for E-Commerce & Subscription Brands
  
  •  Perfect for online retailers and direct-to-consumer brands.
  • Fully customizable with vibrant inside and outside printing for a premium unboxing experience.
  • Optional inserts to protect and organize products during shipping.
• Custom Boutique, Luxury, and High-End Cartons
  
  • Premium packaging for luxury retail, cosmetics, and specialty goods.
  • Custom-fit cartons with full-color printing for enhanced branding.
  • Available with custom dividers and inserts to prevent damage in transit.
• Custom Branded Product Boxes & Display Packaging
  
  • Eye-catching retail packaging for in-store shelves and trade shows.
•   Durable, high-quality materials to reflect your brand’s identity.
  
  • Premium printing options, specialty coatings, and embossing are available.
• Prototyping and Sampling for Packaging Optimization 
  
  • Ensure a perfect fit and brand consistency before full production.
  • Prototype and sample your packaging for testing and refinement.
  • Reduce risks by making design adjustments before mass printing.

Work With the Experts in Premium Customized Packaging

Our relationship with retail print solutions runs deep. From POP sales displays to marketing materials, we’ve helped numerous retail clients generate excellent results with innovative, high-quality print products. And thanks to our particular expertise in print innovation, we can confidently say our custom packaging is among the best in the world.

Whatever experience you’re trying to create and whatever feeling you want to evoke, from luxurious and exclusive to playful and whimsical, our experts can make it happen. We’ll transform your ideas into compelling, one-of-a-kind packaging that stops shoppers in their tracks and delights buyers every single time they get to open one of your products. So, if you’re ready to elevate your packaging to new heights, reach out to our team today.