Custom Booklet Solutions for Large Corporations

Booklets are a type of print publication with wide-ranging appeal. They provide abundant space for branding and information while remaining highly portable for easy distribution and reference. Virtually everyone can make something of them and get something out of them. But for large corporations, they’re particularly indispensable.

The fact is that, as the number of people, projects, products, policies, etc. go up, so too does the amount of information that needs to be shared. Information that needs to be easy to reference, easy to distribute, consistently branded, polished and professional. Professionally printed booklets check all those boxes. And, when you have a strong relationship with a top-quality print partner, they can be developed and printed quite efficiently. This makes them perfect for helping corporations respond in style whenever plans change or opportunity strikes. 

So now, let’s explore the specific benefits that custom booklet solutions have to offer larger corporations. We’ll cover why they work, how to maximize their effectiveness, and run through some examples of how they’re leveraged in different industries.

Why Choose Custom Booklets

Custom booklets offer several concrete advantages for large corporations vs. alternative print and digital formats. For example:

• Custom booklets provide more space than single page formats like flyers and postcards. Since large corporations often have more information to convey as well as a critical need to maintain design standards and branding, this added space is often a coveted perk.
• Custom booklets have a higher perceived value than both single page print formats and digital file formats. Even if it’s the exact same content and design, an e-book or digital deck simply cannot convey the same tactile weight, texture, and visual appeal as its printed booklet counterpart.
• Custom booklets offer a high degree of versatility for content presentation. They can be executed with a range of finishes and special printing techniques. They can also be bound using a variety of a methods. This versatility in both design and construction helps corporations craft precise, in-person, multi-faceted experiences to support their brands and corporate goals.
• Custom booklets are a physical reminder of your brand, a perk that digital-only content simply can’t compete with

Key Features of Effective Custom Booklets

Of course, not all custom booklets are made equal. Large corporations have a reputation to uphold, one befitting of both the size of their operations and their substantial success. To that end, the booklets that are most effective for these types of organizations tend to:

• Use quality materials and finishes. That’s not to say every corporate booklet uses the most expensive, premium products. It just means that each piece is made with the best materials that are appropriate for the application. An employee training manual, for example, should emphasize strong paper and binding so it can hold up to being used as a reference tool. On the other hand, an investor presentation can focus on leveraging high-end treatments like foil printing and gloss to elevate both the content it contains and the impression that’s left on those engaging with it.
• Follow brand standards. Strong branding in custom booklets requires more than just a few logos here and there. Precise replication of brand colors, utilization of brand fonts, and a consistent look and feel with related pieces of collateral are all key. If you’re unsure if your booklet designs are maximizing their branding potential, look for a print partner that is adept at recommending design optimizations prior to printing.
• Leverage the eye-catching nature of the format. The abundant space a booklet provides for design and content needs to be approached thoughtfully. Fill it too full, and it’ll be overwhelming. Too empty, though, and recipients will wonder why this content is even in a booklet in the first place. Great booklets need to be well designed, well-balanced, and provide value to their readers.

Industries that Benefit from Custom Booklets

The truth is, booklets are useful for just about every industry under the sun. Financial institutions benefit from their design versatility and content capacity when distributing financial reports to everyday employee handbooks. Higher education sees great results when using them for recruitment materials, department brochures, and event programs. Medical equipment and other technical manufacturers depend heavily on them to provide critical resources to their customers in the forms of technical and instruction manuals.

To explore more of the most beneficial print formats for large corporations, check out our post dedicated to the topic. For more examples of how booklets can be used in organizations of all sizes and structures, check out our list of the top 15 booklet uses.