Foil Printing for Corporate Marketing and Packaging

They say presentation is everything, and we’ve found that to be particularly true when it comes to corporate print materials. It’s a world where conveying success and quality is just as important as actually being successful, and one of the most efficient ways to achieve that in print is with luxury foil finishes.

People have an instinctual reaction to the luster of foil – it reads as valuable, desirable, and prestigious. But to get the most out of this compelling finish, it’s important to know how best to leverage it. Read on for examples of how you can elevate your corporate print marketing and packaging, specifically.

Applications of Foil Printing in Corporate Marketing 

Corporate print materials come in countless forms, but not all benefit from the inclusion of foil equally. Pieces that need to make a big impression, persuade stakeholders, or quickly attract attention are best suited for this luxurious finish. To illustrate our point, let’s look at three categories that fit the bill, and how foil can be leveraged for each one.

Marketing Material

When it comes to corporate marketing materials, foil is very useful for drawing the consumer’s eye and tailoring the impression that’s made. Gold, silver, copper, and other traditional metallics help convey a sense of luxury, while holographic foils are good for fostering a playful or futuristic feeling. You can even use custom printed foils to replicate your brand colors, making your brand’s bespoke elements as attention grabbing as possible.

Specific types of corporate marketing materials that commonly incorporate foil include:

• Business cards
• Portfolios
• Catalogs
• Flyers

Packaging 

Promotional boxes, custom folders, and other corporate packaging can leave a rather cynical impression if it isn’t done right. For the best results, you need to create packaging that feels valuable, even exciting when it’s in the recipient’s hands. Foil details are a great way to help achieve this. By catching the light in an exciting way and adding variety to the surface texture, foil can help packaging feel richer, more joyful, even playful.

Examples of corporate packaging that commonly benefits from foil include:

• Promotional boxes
• Folders
• Custom printed bags and pouches

Corporate Gifts

Generally, the goal of corporate gifts and awards is twofold: make someone feel appreciated, while simultaneously strengthening their connection to your organization. Since the thoughtful addition of foil enhances perceived quality, gifts that use this finish are better positioned to achieve both goals.

Examples of corporate gifts that are suited to foil finishes include:

• Certificates
• Calendars
• Notebooks
• Posters
• Decks of cards

Are you interested in using foil to level up your next corporate marketing or packaging project? Wallace Carlson Printing has the expertise and resources to help you bring your vision to life. Get in touch with us today to get started!