The Impact of Custom Packaging on Customer Experience

The best-loved products tend to have one thing in common – their popularity is about more than just the product itself.

Consider the recent Stanley cup craze. If the appeal of the Stanley cup was purely utilitarian – its re-usablity, capacity, etc. – then there’s no way tens of thousands of people would be waiting in line for hours to snag their second, third, or tenth one, just in a different color.

Call it being ‘on-trend’. Call it brand loyalty. Whatever you chalk it up to, this ‘It” factor is a desirable but elusive goal for branding teams the world over. Fortunately, custom packaging can go a very long way towards capturing that lightning.

The Role of Packaging in Brand Perception

Packaging is often the first thing a customer sees, whether they’re shopping in a store or online. It’s the first in-person experience they have of a brand’s quality. And, as the saying goes, you never get a second chance to make that first impression.

If the packaging feels cheap, looks out-of-date or generic, or seems ill-fitted for its contents, then customers are being primed for disappointment. In fact, that bad first impression may lower their opinion of a product before they’ve even taken it out and held it in their hands.

On the other hand, high-quality, fully customized packaging can build a customer’s excitement. It primes them for satisfaction with their purchase. Then, that satisfaction can drive customers to seek out more of your products, their eyes now trained to spot your custom packaging as a sign of quality.

Enhancing Customer Loyalty Through Thoughtful Packaging

There are a number of reliable strategies for building customer loyalty through packaging. Working with a professional packaging design company can help you decide which strategies will work best for your product or brand. Two of the most popular approaches today focus on personalization and sustainability.

Personalization

Customizing packaging that might normally be plain is a useful technique for fostering strong brand relationships. Think subscription boxes, shipping boxes, mailer boxes, and the like. Not only is custom printing this type of packaging an opportunity to boost brand recognition, it can also help build the excitement and anticipation associated with your products’ arrival. These positive emotions help foster connections with customers, and can also help increase the odds that customers will share and show their products with their peers.

Sustainability and Ethical Considerations

Recycled materials, sustainable printing techniques, and other ethical packaging decisions communicate value and integrity to customers. This is in part because there’s a general impression that it takes a little more effort to be eco-conscious. It tells customer’s you care about the details, and about how your brand affects the world. This can give customers a sense of pride and confidence in the belief that they’re supporting a brand that shares their values.

How Wallace Carlson Printing Enhances Customer Experience

As an industry-leading printer, we approach custom printing for each of our clients with fresh eyes. We take care to learn about the brand, the product, and the ideal customer experience that you want to create. At each stage of the designing, testing, and printing process, we’re refining the packaging to ensure the finished product is the best it can be. So that when your customer receives a product in Wallace Carlson printed packaging, they see and feel your brand’s commitment to quality before they’ve even opened the box.  

Explore customized packaging printing  solutions designed specifically for your business. Contact us today to explore our advanced printing techniques, high-quality materials, and innovative designs that make your packaging stand out.

Let’s start your next packaging project now!