Commercial Printing for the Healthcare Industry

As one of the most highly regulated industries in the world, healthcare has exacting print needs. Many materials, such as patient communications and personalized mail, are subject to strict privacy and security regulations. Others, like patient brochures and medical packaging, must meet an exceptionally high standard of clarity, accuracy, and quality.

Managing all that in-house is prohibitively complex, time-consuming, and expensive for many healthcare operations. Fortunately, a qualified and experienced commercial printer can help bridge the gap, ensuring your healthcare print materials are always beautifully printed and safely delivered. Read on to learn all about the unique benefits of partnering with a commercial printer for healthcare enterprises.

Key Healthcare Print Solutions

There are innumerable print products a commercial printer can help healthcare businesses with. Some of the most common, business-critical examples include:

• Marketing Materials: A top-quality commercial printer can assist healthcare enterprises in both designing and producing marketing materials, ranging from simple postcards to many-page service directories. A commercial printer can even provide assembly services for packaged materials, such as enrollment welcome kits.
• Compliance & Regulatory Documents: Secure digital document handling helps ensure regulatory compliance. It also allows quality commercial printers to securely print and mail personalized sensitive documents, such as patient communications. 
• Print Publications: Print versions of publications like newsletters, benefit summaries, and service provider directories remain critical resources. A commercial printer is the best way to ensure high-quality, accurate, and cost-effective results for these types of multi-page products.
• Packaging & Labels: An experienced commercial printer can help ensure that packaging, information inserts, and labels meet strict regulatory standards, displaying critical information in a logical, pleasing design on a variety of substrates including tamper-proof seals and waterproof labels.

How Print Enhances Healthcare Communication

A commercial printer can provide their healthcare clients with more than just printing. Their expertise in optimizing designs for print also ensures that healthcare materials are more legible, accessible, and educational. In this way, print materials become more powerful communication tools, improving patient experience by reducing misunderstandings between patients and providers.

Common print design principles a commercial printer like Wallace Carlson can help healthcare enterprises fine-tune include:

• Margins, gutters, and bleed
• Alignment, balance, and typography
• Page order
• Paper and finishes

Working with a high-quality commercial printer can also help healthcare enterprises build brand trust and credibility. The higher quality, more visually appealing print products contribute directly to a provider’s reputation with clients and professional peers. A printer can also help ensure critical brand elements are properly incorporated within marketing materials, including accurate brand colors, logos, fonts, graphics, and more.

Why Secure Printing is Essential for Healthcare

While discretion is key for all types of commercial printing, healthcare printing often requires a much higher security standard than other types of enterprises. Because of this, it’s important to choose a commercial printer with well-established, stringent security standards and regulation-compliant workflows. 

These comprehensive security measures include:

• Secure file-handling measures such as firewalls and data encryption for both servers and file transfer systems.
• Digital access control via PINs, passwords, or biometrics.
• Physical access controls via PINs and/or access badges.
• Physical security monitoring including badge swipe logs and video surveillance.