Custom Print Solutions for Manufacturing Operations and Marketing Needs

Even in this very digital age, traditional print materials are a fundamental part of safe, efficient, and profitable manufacturing practices. Equipment catalogs still drive sales and improve brand recognition. Information sheets still serve as a convenient point-of-reference during equipment checks and sales meetings. And print safety materials still provide critical, easy-to-access information that protects workers. In other words, print materials aren’t going anywhere anytime soon.

So today, let's take a closer look at how manufacturers can get the most out of commercial print. For a full overview of services, visit our Manufacturing Printing Services page.

The Importance of Print in Manufacturing Operations

Well-made commercial print materials are immediately available, invulnerable to problems like electrical outages or device failures, and easy to distribute and carry. They also can’t be hacked or easily tampered with. Plus, with the right finishes and treatments, they can even be completely waterproof and damage-resistant.

These qualities make them incredibly useful as a fast, primary source of information in manufacturing environments. Using well-made print materials helps ensure instructions, schematics, safety guidelines, and warning signs are always in the right place at the right time.

But the usefulness of high-quality print materials doesn’t stop there. They also help manufacturers improve their brand reputation and increase the impact of their marketing budget. Commercial printing is the most cost-effective way to produce high-quality marketing collateral like brochures, postcards, flyers, sell sheets, and catalogs in bulk. Once in the hands of clients and customers, these materials can continue to passively represent and promote your company indefinitely.

Types of Print Solutions for Manufacturing

Of course, some print products are more useful for manufacturing than others. While mileage may vary depending on the type of manufacturing you do or your customers’ specific needs, this list covers the print materials with the best general ROI for manufacturers:

Product and Equipment Catalogs 

• Catalogs allow manufacturers to present a comprehensive product list, including detailed technical specifications, in a single, intuitive, and long-lasting resource.
• A professional commercial printer can help optimize manufacturing catalog designs to be more visually appealing and more cost-effective for bulk printing.

Technical & Compliance Documents

• Instruction manuals, OSHA regulations, company policies, and emergency procedures are more accessible when they’re physically posted and shared.
• Your print partner can recommend materials and finishes to ensure these materials will hold up to daily use in a manufacturing environment.

Labels & Industrial Signage

• Hazardous materials labels, machinery labels, workplace signage, and emergency signage must be perfectly accurate, durable, and easy to understand at a glance.
• Commercial printers can create waterproof, tamper-proof, tear-resistant, and puncture-resistant products that look good and hold up to whatever you throw at them.

Marketing Collateral & Trade Show Materials

• Manufacturing catalogs, brochures, sell sheets, and other marketing materials must be visually compelling, durable, and cost-effective when produced in bulk. 
• A commercial printer can recommend materials, print processes, and finishing techniques to optimize your marketing impact without blowing the budget.

Key Benefits of Professional Print Solutions for Manufacturers

Commercial printers can create stronger, more durable, print materials than at-home or in-office printing solutions. They can also produce more copies faster and at a lower price per copy, ensuring you always have quality resources on hand for trade shows and sales meetings.

Are you ready to see what top-quality commercial printing can do for your manufacturing business? At Wallace Carlson, we’ve been helping businesses print more beautiful, innovative, and durable materials for nearly 100 years. That includes plenty of manufacturers, so you can trust us when we say we’re here to help. We’d love to answer your questions or discuss your vision for a print project, any time. Reach out to our team today!