How You Send Your Direct Mail Matters
Getting ready to begin that next great direct mail campaign or mass mailing? Direct mail is stronger than ever and it is important that what you are sending your audience looks professional, stands out, and arrives looking it’s best. First impressions are everything and knowing what kind of envelope is best for your direct mail campaign is essential to its success.
Commercial Envelope
Made from bond or kraft paper, Commercial Envelopes are made for business correspondence and come in all the standard sizes. The Commercial Envelope is the most widely and frequently used for bulk and direct mailing.
Window Envelope
Great for statements, invoices, and saving time. The open window envelope and polu window envelope eliminates needing a label or typing an additional address. It is made from a large variety of paper and comes in all styles and standard sizes.
Self Sealing Envelope
With a latex adhesive on the upper and lower flaps that seal without moisture when the flaps come together. Self-sealing envelopes save time and eliminate the need for moisture. They come in a variety of styles and most standard sizes.
Booklet Open-Side Envelopes
Ideal for newsletters and direct mail booklets, open-side envelopes have concealed seams that allow for overall printing. This opens up the opportunity for adding design elements on both the front and back to grab your audience’s attention.
Baronial Envelopes
Used for more formal occasions, invitations, and announcements, Baronial Envelopes add a level of sophistication and importance to their contents. Try using a Baronial Envelope to bring attention to your next direct mail campaign.
Banker’s Flap and Wallet Flap
Typically used for bulky correspondences or mailings with several pages or components. They are stronger than the typical commercial envelope and more resilient to over stuffing.
Clasp and String-and Button
Often used for inter office communication or for larger mailings both the Clasp and String and Button envelopes make for a sturdy option. Aside from being sturdy both options are reusable as well. They can be opened and closed several times over.
Open-End
With wide seams and a top flap full of adhesive the Open-End Envelope is perfect for mailing reports, booklets, and catalogs. It allows for maximum protection and ensures the mailing arrives safely.
Expansion
Rigid and sturdy the Expansion envelopes are used for extremely bulky mailings, packaging, and even rack sales. With gusseted side panels the possibilities are endless.
What you put your message in speaks volumes about its content. When you have only a few moments to get the attention of your audience presentation is everything. Choosing the right envelope for the right project is a critical component to the campaign’s success.